Youth. The target audience of everything in today’s society. The social media generation who are more socially connected than ever before. Just last week, Facebook‘s 1.59 billion users were separated by only 3.5 degrees of separation which means the old adage of 6 degrees of separation is being challenged by the modern world. With such an increase in
interconnectivity throughout the world, it can only be assumed that we are all part of a digital looking glass which comes with a whole bevy of positives and negatives.
How Do I Stand Out Today?
With the wash of information flowing across the screens of youth’s today there is a need to find a way to stand out. This is becoming increasingly difficult as more and more services and methods of communication are introduced into the fast changing world that we are a part of. So what can we do to can we stand out in the modern world? What changes can be made to enable the youth of today to connect and latch onto life enhancing information that is being fed to them? Religions, youth centres, social services and youth workers all face the same issue. How to be a safe haven and stand out amongst the pipeline of information. It is a question that must be addressed before progress in the modern world can be made.
Many people instantly jump to the conclusion that technology is bad but rather than being negative about such technology, the proposition must be made that in the modern world technology is here to stay and we need to use it to our advantage.
By doing this youth can be reached directly where they are, rather than by trying to reach them from outside the bubble of the current reality of their world. We are in a world where there is a need for real interactions between people in a meaningful way. Accomplishing this is the challenge.
Be Real, Be Authentic, Stand Out
The generation of today have a brilliant ability to tell if you are authentic or not, so the number one thing to do is to be authentic no matter what. Further to this you should always be true to what you do, post or talk about. The modern generation is the most educated generation ever and as such you should ensure that you never aim your content down at youth. Aim straight, we are smart, we will engage if you talk to us like we are people.
Standing out today comes down to being real and authentic, it is honestly as simple as that. There are so many unauthentic people and things out in the world today that by being real you are guaranteed to stand out and make a difference in the interconnected tightly knit world of today.
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